Mobile Good Food Markets are travelling community food markets filled with fresh, quality vegetables and fruits. Our truck is a different kind of food truck, one that dishes up pounds of okra and bunches of broccoli at cheaper than normal prices. You won’t find an ice cream van’s jingle here, just good food.
Mobile Good Food Markets address the need for fresh, quality produce in food deserts, neighbourhoods where a grocery store is nowhere in sight or too expensive for residents. In our current model of development, some neighbourhoods don’t receive adequate transit service or people don’t own cars and the local grocery store is just too expensive or far away. Mobile markets offer a low cost place to buy quality produce while meeting neighbours close to home.
How the Mobile Good Food Market program works:
- Through consultation with local communities we analyze gaps in good food access and identify ideal areas for starting a market.
- We partner with community leaders or agencies to identify accessible locations to park the mobile bus and operate the market.
- Demonstrate that a weekly market can bring community members together while increasing access to healthy food.
- Communities must be at least one kilometre walking distance from the nearest discount grocery store.
- High single parent families and or senior population.
- Cluster of high-rise residential apartment towers.
- Low-income communities.
Improving Food Access: Stories from the Mobile Good Food Market